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Ovation Master Plan

Ovation is a 145-acre development that was originally master planned in 2015 to include up to 1.4 million square feet of class A office space, over 400,000 square feet of retail and restaurants, 950 residential units and 450 hotel rooms with 56 acres of dedicated green space.  Ovation is currently home to the US headquarters of Mars Petcare, completed in the summer of 2019.

TMP, along with Cooper Carry and the original master planner – Kiser Vogrin Design, worked with the client on an approximately 33-acre tract to re-image the master plan.  The original plan called for mostly retail and restaurant use, but the market demand had shifted to a stronger need for multi-family and more vertical mixed-use.  The intent of the new design is to introduce a variety of building types while creating separate buildable blocks that would be more valuable to the Ownership group, all while complimenting the adjacent tracts to maintain the vision and synergy of a vibrant, active community.  The final master plan incorporated multi-family, appropriate market retail, a potential hotel, smaller boutique office and open public green space.


Ovation Loan Group, Paramont Capital


Franklin, TN

Square Footage

33 acres

Design Services

Master Planning

Key Project Staff
Adam Vanhooser

Senior Project Architect

JP Cowan

Commercial Practice Leader